• Almaz Zinnurov
  


•• Graphic Designer
     Kazan → Moscow → Worldwide

••• Creating logos, identity, and more. Looking for a place where I can
       apply and develop my skills to help brands communicate their 
       value through design.


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Баланс Белого
2023





The Баланс Белого (ru.- White Balance) brand of diabetic products helps people maintain optimal blood sugar levels, comfort in everyday life and happiness in every moment.

Баланс Белого is not a sterile brand that teaches morality. It is simultaneously bright, calm, intricate and as simple as a person needs it to be.

Баланс Белого wants to be happy and make the people around it happy. And for this he does not invent a bicycle, because happiness lies in simple pleasures.In his positive mood may seem naive. This is partly true, but in his position he is confident, for him it is not empty words. In addition, his point of view, he does not impose anyone. Beneficent, honest, forgiving, trustworthy, doing on conscience and from the heart.



    


Problem
People with acquired diabetes have to put up with visual substitutions for familiar foods that are also inadequate. People with congenital diabetes in general are deprived of part of this cultural code and consumption scenario, where the visual component of the food is as important as the taste and composition.

Sometimes circumstances shoot down and mess up our picture of the world. All it takes is a small adjustment to fix it and enjoy the beauty of life again. The Баланс Белого brand of diabetic products helps people maintain optimal blood sugar levels, comfort in everyday life and happiness in every moment.



Task+ Concept To develop a bright, modern packaging design for the “Balance of White” brand of diabetic goods that will generate interest and momentum.

Several metaphors are embedded in the brand's identity. The logo reflects the search for balance, while the gradients echo the white balance parameter in photography, emphasizing the brand's values in the need for a conscious approach to consumption. 

Brand values We are not only able to see beauty, but also consider it important to create it and surround ourselves with it. The aesthetics of even simple things brings inspiration and harmony.We do not consider ourselves saviors or wise men. Just if what we do makes someone feel better and happier, we feel that we are doing it for a reason.
It is important for us to feel the value of the present, to live here and now, filling every moment with light, joy and love.



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