2023
Within the framework of the project, I developed the logo and corporate identity of the brand from scratch, was engaged in visual design of social networks, created various printing and merchandise design. At the heart of the identity - “lightning”, symbolizing ambition, youth, and referring to the first letter of the name of the project.
The project's identity is dynamic, just like its audience. It was important to preserve the space for creativity and not to limit the corporate identity with rigid frameworks. At the same time, with the help of bright corporate colors and basic elements of the style it was possible to develop a unique and recognizable brand identity.
2025